World Breastfeeding Week: Vedanta Aluminium steps up to protect, promote and support breastfeeding in Odisha

2nd August 2022

  • Week-long awareness, consultation and sensitization session reaching out to over 2000 pregnant women & lactating mothers in Jharsuguda and Kalahandi

Bhubaneswar, Odisha; 2nd Aug 2022: Vedanta Aluminium, India’s largest producer of aluminium, is undertaking a series of awareness sessions on breastfeeding practices for pregnant and lactating mothers in Jharsuguda and Kalahandi districts of Odisha during World Breastfeeding Week. Themed on “Step up for Breastfeeding”, the sessions will be held in partnership with National Rural Health Mission, Vedanta Hospital (Lanjigarh) and MAMTA-Health Institute for Mother and Child. It seeks to build awareness on the importance of exclusive breastfeeding during the first six months of an infant’s life, provide access to improved caregiving practices for pregnant & lactating mothers in Lanjigarh and peripheral areas, increase level of awareness on nutrition during breastfeeding and so on.

At Jharsuguda, the company is conducting awareness sessions at 125 Nand Ghars, which are modernised anganwadis that act as centres of woman and child development. At each of the Nand Ghars, ANM and ASHA workers and medical officers will impart knowledge on importance and best practices of breastfeeding to new mothers. Similarly, in Lanjigarh (Kalahandi), the session will see doctors from the Vedanta Hospital at Lanjigarh and officials from National Rural Health Mission share the benefits of breastfeeding, taking proper care of a child during feeding and for family participation in ensuring proper health of mother and child. The mothers shall also be given vitamin supplements to help maintain their health during the breastfeeding phase.

Vedanta Aluminium’s social interventions in the domains of quality education, sustainable livelihood, women empowerment, health, water and sanitation, community infrastructure reach out to over 130 villages in Odisha, benefiting more than 2.5 lakh people on an annual basis. Awareness sessions such as these are amongst the many health initiatives by the company, which include:

  • Vedanta Hospital, a 20-bedded state-of-the-art medical facility at Lanjigarh, well equipped with doctors, physiotherapists and visiting specialists, and 24X7 ambulance service for referrals. The hospital gets a daily footfall of more than 150 patients.
  • Mobile Health Units which provide health services to hundreds of remote villages in both districts every month, providing quality medical consultation and medicines free of cost at people’s doorstep.
  • Supporting the Maa Santoshi Jankalyan Hospital, the only medical service centre in the remote region of Bankakundru, which caters to over 27,000 people.
  • Monthly Mega Health Camps at various locales, which see specialist doctors provide expert advice, consultation and referrals (if needed) to community members.
  • Preventive annual malaria control programs and various other seasonal health awareness campaigns in various locales.

Speaking about the company’s healthcare interventions for the communities, Mr. Sunil Gupta, CEO – Vedanta Limited, Jharsuguda, said, “Through our deep health interventions, we aim to bridge the gap and improve rural communities’ access to quality healthcare, especially in underserved regions.” Mr. GG Pal, Dy. CEO – Vedanta Limited, Lanjigarh added, “This initiative will be of immense support to young mothers and contribute to ensuring the proper care of an infant in the few first months, the most important period for its future growth and development.”

Sharing her gratitude for the initiative, Lalita Harijan, a new mother from Boringpadar village in Lanjigarh in Kalahandi district said, “This session has helped me understand the necessity of breastfeeding and how to take proper care for my new-born child. I am grateful to the doctors who spoke to us about this topic and answered a lot of doubts and concerns I had on this matter. I hope many more women are able to benefit from it in future as well.”

Dr. Jay Narayan Pujari, one of the doctors who attends to the local communities through Vedanta Jharsuguda’s Mobile Health Units, said, “Breastmilk is the perfect first food for a newborn, containing all the right nutrients that a child needs to grow and develop. Most mothers are unaware of the benefits of breastfeeding for their child as well for themselves, including proper nutrition habits that should be followed during this period. Awareness campaigns like these help mothers to make informed choices about their child’s health and nutrition as well as their own. Vedanta Aluminium’s breastfeeding awareness campaign is a step towards promoting better woman and child nutrition habits in the community.”

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing half of India’s aluminium i.e., 2.26 million tonnes in FY22. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 4th in the Dow Jones Sustainability Index (DJSI) 2021 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.

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About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium at 2.26 million tonnes in FY22. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

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For Further Information, Please Contact:

Ms. Sonal Choithani
Chief Communications Officer
Aluminium Business, Vedanta Ltd.


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