Vedanta’s ‘waste to wealth’ programmes foster local MSMEs in rural Odisha and Chhattisgarh

6th April 2021
  • Over a hundred brick manufacturing MSMEs supported with fly ash and delivered free of cost to their doorsteps.
  • More than 90% of fly ash generated at Vedanta’s Alumina Refinery in Lanjigarh finds usage in brick manufacturing.
  • Vedanta’s ‘waste to wealth’ programme seeks to create employment, promote entrepreneurship and develop enterprise around industrial by-products, creating circular economy.

New Delhi; 06th April 2021: Vedanta Aluminium & Power Business, India’s largest producer of the aluminium and its value-added products, is fostering hundreds of MSMEs in remote rural areas with its innovative ‘waste to wealth’ programmes. Waste to wealth projects form a key pillar of Vedanta’s sustainability agenda that is centred around ‘Zero Harm, Zero Waste and Zero Discharge’. With a world-class alumina refinery at Lanjigarh (Odisha) and state-of-the-art aluminium smelters at Jharsuguda (Odisha) and Korba (Chhattisgarh), the company has been instrumental in triggering socio-economic development in some of the country’s aspirational districts.

One such innovative programme being run by Vedanta for fostering local micro-enterprises is fly-ash brick making. The company supports over a hundred brick manufacturing MSMEs situated around and beyond its areas of operations with fly ash free of cost to their doorsteps, amounting to nearly 5 lakh metric tonnes per annum. In addition, the company also provides know-how and training on manufacturing these bricks in partnership with technical institutes, thus creating employment avenues as well as promoting circular economy. The beneficiaries from this project are underprivileged villagers who would otherwise depend on cattle rearing, subsistence agriculture or would migrate to other states to work as construction labourers for their livelihood. At Lanjigarh (Kalahandi district, Odisha), more than 90% of fly ash generated at the company’s alumina refinery is used by local entrepreneurs in their brick manufacturing units.

Mr. Rahul Sharma, Dy CEO – Aluminium Business, Vedanta Ltd said, “At Vedanta, we integrate smart innovation, best-in-class technologies and global best practices to create value for the nation. A strong sustainable development agenda guides all our actions and business decisions, and we are committed to nurturing MSMEs in all our areas of operations. We understand that this responsibility becomes even more pertinent now that a lot of migrant labourers have receded back to their villages in the wake of the pandemic and need sustainable livelihoods in these remote areas.  All of our business units have robust waste management systems in place and scientifically manage the ‘reduce, reuse and recycle’ trifecta of value-creation by working with local entrepreneurs and community members.”

Kirti Chanda Bihidar, a resident of Kolabira village, who runs his own fly ash brick making unit at Jharsuguda, says, “I am thankful for Vedanta’s presence at Jharsuguda, as it has opened up immense opportunities for small entrepreneurs like us to run successful businesses. Today, I get my raw material free of cost delivered to my shop by Vedanta. On an annual basis, I make about 50 lakh bricks which are mostly used for construction purposes. This business is giving me a very healthy turnover, which is growing rapidly, and I feel proud to be able to provide employment opportunities to others. I hope more people make use of the avenues provided by Vedanta to set up their own businesses.”

All units of Vedanta’s aluminium business have laid down plans for 100% utilization of fly ash generated at their respective power plants. Besides brick manufacturers, they are also supplying ash to cement manufacturers and for highway construction, building green roads with it, backfilling mine voids for restoring mined-out areas, among other such avenues. In FY21, Vedanta achieved highest ever fly ash utilization of 117% through these methods and is now looking to expand its ecosystem of MSME partners even further by including more local fly ash brick manufacturers into the fold.

Vedanta Aluminium & Power Business, a division of Vedanta Limited, is India’s largest producer of Aluminium, producing almost half of India’s aluminium or 1.9 million tonnes per annum (MTPA) in FY20 and is also one of the largest private power producers in the country. Bharat Aluminium Company (BALCO) is a part of Vedanta’s Aluminium and Power Business. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class smelters, power plants and alumina refinery spread across India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework dedicating itself to the highest ESG standards to emerge as leaders in this space. It is among the 24 Indian companies who are signatories to the ‘Declaration of the Private Sector on Climate Change’ and is committed to decarbonizing its operations by 2050. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.

For more information, please visit www.vedantalimited.com

About Vedanta Aluminium Business:

Vedanta Aluminium Business, a part of Vedanta Limited, is India’s largest producer of Aluminium, producing almost half of India’s aluminium or 1.96 million tonnes per annum (MTPA) in FY21. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

For more information, please log on to www.vedantaaluminium.com

For Further Information, Please Contact:

Ms. Sonal Choithani
Chief Communications Officer
Aluminium Business, Vedanta Ltd.
Sonal[dot]Choithani[at]vedanta[dot]co[dot]in
www.vedantaaluminium.com

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