Press Releases

Vedanta Aluminium Unveils Metal Bazaar Exports for Global Buyers

• International customers to get access to 1000+ aluminium product variants with simplified price booking, along with live LME-linked hedging
• Enables buyers across Asia, Europe, Africa and the Americas to access the platform that processed nearly $4.1 billion in transactions and 23,000+ orders in India last year alone
• VMB becomes one of the first Indian digital aluminium marketplaces to expand into global trade

New Delhi, 11 th August 2026: Building on its established international customer base, Vedanta Aluminium Metal Limited (BSE: 544780 | NSE: VAML) has expanded Vedanta Metal Bazaar (VMB) the world’s largest e-commerce platform for non-ferrous metals to global markets, enabling customers across Asia, Europe, Africa and the Americas to experience its seamless award-winning buying journey first hand. The platform processed nearly $4.1 billion in transactions and 23,000+ orders in India last year alone.

As one of the first Indian digital aluminium marketplaces to expand into global trade, the platform now enables international customers to directly order and buy premium aluminium products, including the 1000+ aluminium product variants, online with unprecedented ease, transparency and convenience. The platform has also witnessed growing adoption among Indian manufacturers. In addition to large OEMs, more than 550 MSMEs regularly use Vedanta Metal Bazaar for their aluminium requirements.

Commenting on the strategic expansion, Rajesh Kumar, CEO, Vedanta Aluminium, said, “The global expansion of Vedanta Metal Bazaar marks a significant milestone in our journey to redefine aluminium procurement through digital innovation. As the first Indian metals platform of its kind to enter global markets digitally, this expansion strengthens our commitment with international customers while reinforcing India’s growing role in global trade, advanced manufacturing and sustainable industrial growth. As one of the world’s largest aluminium producers, Vedanta Aluminium is proud to contribute to the Hon’ble Prime Minister’s vision of ‘Make in India for the World/ by delivering world-class, Made-in-India aluminium solutions to global markets.”

Speaking on the platform’s impact, a Vedanta Metal Bazaar customer, Paramount Comm Ltd – Arvind Gupta, Procurement Head, said, “Vedanta Metal Bazaar has made aluminium procurement significantly faster, more transparent and easier to manage. From live pricing and online order placement to shipment tracking and financing support, the platform gives us greater visibility and control across the buying journey. For growing businesses like ours, this has helped reduce procurement complexity, improve planning and respond more quickly to market requirements.”

The launch was marked by a dedicated global customer webinar attended by more than 600 participants from across international markets. By extending this proven digital model to international buyers, Vedanta Aluminium is opening new global trade corridors. The expansion will enable overseas enterprises and SMEs to access the same transparent, efficient and seamless buying experience that has driven strong adoption among Indian manufacturers.

Engineered to function as a world-class, 24×7 digital gateway, the platform significantly reduces supply chain complexity through automated workflows, bringing B2C ease to global B2B procurement. VMB Exports features a comprehensive product catalogue, easy online self- registration for immediate customer onboarding, digital contract and MOU management, and simplified price booking with live LME-linked hedging. Customers also gain real-time financial visibility into live ledger balances and invoices, alongside rapid query resolution tools. Upcoming features will further enhance the user experience with end-to-end live shipment tracking from dispatch to port delivery, one-click access to critical export documentation (such as Bills of Lading and packing lists), and integrated AI-driven virtual assistants for instant customer support.

Quality assurance is integrated directly into the buying journey, with test certificates, bank guarantees, and letters of credit seamlessly built into the platform’s digital documentation suite. Consistently recognised among the top global aluminium companies in the S&P Global Corporate Sustainability Assessment (CSA) rankings, Vedanta Aluminium’s international rollout of Vedanta Metal Bazaar ensures that global customers can easily source certified, sustainable, and traceable aluminium to support the urgent international shift toward decarbonised supply chains.

About Vedanta Metal Bazaar:

Vedanta Metal Bazaar is the world’s largest non-ferrous metals e-store, operated by Vedanta Aluminium. Offering over 1,400 SKUs across aluminium, zinc, lead and copper, the platform enables customers to source metals directly from Vedanta’s manufacturing facilities with live LME-linked pricing, embedded financing, integrated logistics, real-time shipment tracking and dedicated technical support. Since its launch, Vedanta Metal Bazaar (Aluminium Business) has processed cumulative sales exceeding ₹85,000 crore, with nearly half of its active customer base comprising MSMEs. The platform also offers access to Vedanta’s low-carbon product portfolio, including Restora aluminium and EcoZen zinc, supporting customers transition to more sustainable supply chains.