Vedanta Aluminium Observes World Art Day in Jharsuguda, Celebrating Odisha’s Cultural Heritage
21st April 2026
- The company’s Project Vedkala empowers 50 local artisans through traditional art and sustainable income generation
Jharsuguda, Odisha, 21st April 2026: Vedanta Aluminium, India’s largest producer of aluminium, marked World Art Day by celebrating the creativity of women and children in Siriapali village, Jharsuguda. Under its Vedkala community development initiative, the company engaged over 150 community members through a vibrant line-up of activities, including bamboo craft-making workshops, drawing and rangoli competitions, debates, and cultural dance performances.
Under Project Vedkala, more than 50 local artisans in Jharsuguda are currently being trained in Bamboo, Saura, and Sabai Grass handicrafts. The initiative aims to strengthen traditional skills while creating steady income opportunities through wider market access.
The event was attended by Rasmita Sunani, Master Bookkeeper, Siriapali Gram Panchayat and Pushpanjali Seth, Board Member, Subhalaxmi Cooperative, who joined the community members in honouring Odisha’s rich heritage of art and craftsmanship.
Speaking on the occasion, C Chandru, CEO, Vedanta Jharsuguda, said, “Preserving our rich cultural heritage goes hand-in-hand with community empowerment. Project Vedkala reflects our commitment to nurturing traditional art forms while creating viable livelihood opportunities for our local artisans. By linking grassroots talent with wider markets, our goal is to help our communities build a self-reliant future.”
Rasmita Sunani, Master Book keeper, Siriapali Gram Panchayat, added, “Platforms such as these not only celebrate our traditional art but also provide women and children with the confidence to showcase their talents on a larger stage. It is inspiring to see our local heritage being preserved and supported so actively, creating real opportunities for our artisans.”
Project Vedkala is designed to bridge traditional craftsmanship with modern market needs. By equipping artisans with knowledge of advanced design techniques and entrepreneurial skills, the initiative ensures that indigenous art forms remain economically viable. This approach also helps foster financial independence, particularly for women, enabling them to become micro-entrepreneurs within their communities.
Alongside Vedkala, Vedanta Aluminium also promotes other traditional crafts through initiatives like VedMurtika, which promotes eco friendly terracotta and clay crafts. Together, these programmes reflect the company’s ongoing commitment to nurturing local talent, preserving cultural heritage, and building resilient, self sustaining communities across its operational vicinity.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Metal Limited Business:
Vedanta Aluminium Metal Limited, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium Metal Limited ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
Follow us on LinkedIN, Facebook, Twitter, Instagram
Disclaimer:
This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
