Vedanta Aluminium launches 12mm Aluminium Wire Rod for the Electrical Industry

8th February 2023

  • Product showcased and launched at the International Aluminium Conference 2023 in Odisha

New Delhi; 9th February 2023: Vedanta Aluminium, India’s largest producer of aluminium, launches 12 mm Aluminium Wire Rod for the electrical industry at International Aluminium Conference (IAC) 2023. With a production capacity of 560 kilo tonnes, equipped with state-of-the-art technologies of Southwire (USA) and Continuus-Properzi (Italy), Vedanta Aluminium is the largest producer of high-quality electrical conductor (EC) grade wire rods which find crucial applications in the electrical industry, such as in the form of wire and cables for transmission & distribution networks, coils & windings, heating & cooling tube, and more.

Vedanta’s 12 mm Wire Rods are manufactured using the state-of-the-art Properzi Continuous Casting technology at the company’s aluminium smelters in Jharsuguda (Odisha) and BALCO (Chhattisgarh). They can be used by extrusion, drawing and rolling industries for electrical applications in transformers, automobiles and more. 12 mm wire rods are the latest addition to Vedanta’s top-of-the-line offerings in the wire rod segment, which include 7.6 mm, 9.5 mm and 15 mm EC-grade wire rods, alloy wire rods (8xxx series) and flip coils.

With high-precision automation built into its mills, the wire rods produced by Vedanta Aluminium offer superior surface finish, customised winding patterns and flexibility in lubrication based on customer requirements. Produced with 100% primary aluminium, Vedanta’s wire rods offer unparalleled metal purity and excellent metal hygiene, making them stand out amongst global peers. Reviews of the 12 mm wire rod in the Indian market have been extremely encouraging, and the company is now looking to expand to export markets for this product.

Launching the product, Mr Rahul Sharma, CEO – Aluminium Business, Vedanta Limited, said, “We are delighted to launch the 12 mm Wire Rods as our latest offering for the electrical industry.  Access to reliable and clean energy will be crucial to the socio-economic development of any country and its people. Aluminium is a critical raw material for the electrical industry, from generation to last-mile delivery. With a robust portfolio of offerings in the wire rods segment, Vedanta Aluminium has long been a supplier of choice for the electrical industry. Our customers are at the heart of all our products, our production and our innovation. And hence, we offer them a bundle of advantages in the form of 360-degree holistic solutions to support them at various stages of their business aspirations. The launch of the 12 mm Wire Rods stands testimony to the way we work with customers to co-create customized products for their current and emerging needs.”

Aluminium being a dynamic and rapidly evolving industry with potential for greater applications in a sustainability-conscious world, Vedanta Aluminium is also focusing its efforts on building a Centre of Excellence in aluminium. The Centre of Excellence brings together R&D, innovation, operations, marketing and global technical expertise to invent the next big thing in aluminium. Vedanta Aluminium is constantly augmenting its value-added product portfolio by introducing application-based products to give customers an unmatched competitive advantage and is constantly leveraging next-generation technologies to boost its manufacturing excellence.

Recently, the company announced plans for the Vedanta Aluminium Park, which will come up near its Jharsuguda smelter. Here companies from various industries, including the electrical segment, can set up their manufacturing units, draw high quality hot metal/liquid aluminium just in time, to manufacture their products. Companies in the Aluminium Park also have access to Vedanta’s Centre of Excellence, ecosystem of startups and global experts, and a plethora of other advantages.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.27 million tonnes in FY22. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the Dow Jones Sustainability Index (DJSI) 2022 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.

For more information, please visit www.vedantalimited.com

About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

For more information, please log on to www.vedantaaluminium.com

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This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.