Vedanta Aluminium ‘Bravehearts’ film salutes COVID hero
30th September 2021
- The film tells the story of Jayshree Dhanasekaran who rallied local women in Kalahandi district to stitch & distribute 1.4 lakh masks to safeguard rural communities against COVID.
New Delhi, 30th September 2021: Vedanta Aluminium Business, India’s largest producer of aluminium, has launched a film to celebrate local heroes who went above and beyond the call of duty to serve people affected by the pandemic as part of Vedanta Group’s ‘Bravehearts’ campaign.
This latest film celebrates the invaluable contribution of a young professional, Jayshree Dhanasekaran, who worked to safeguard remote communities in Lanjigarh, in Kalahandi district of Odisha from COVID. She rallied 80 local women in Lanjigarh village to stitch and distribute 1.4 lakh masks to safeguard rural communities against the disease.
The film can be viewed here: https://youtu.be/3d_0xeqLseQ
The pandemic has brought forth heart-warming services of several COVID warriors, whose deeds are yet unsung. Bravehearts is a one-of-a-kind digital campaign launched by the Vedanta Group to salute these unsung heroes who went beyond their call of duty to help others during the devastating second wave of the pandemic. The Vedanta Group recently launched three video films celebrating real-life heroes who spread positivity and hope during these challenging times.
Praising Jayashree’s efforts, Mr. Rahul Sharma, CEO – Aluminium Business, Vedanta Ltd, said, “COVID has brought forth instances of heart-warming humanity and service to humankind, as Bravehearts from all corners of the world stepped up in their personal capacity to help those in need around them. Jayshree is one such Braveheart, and our film is a celebration of her efforts to safeguard hundreds. We hope her story inspires many to help those in need, in pandemic times and beyond.”
Located in one of the aspirational districts of India, Lanjigarh’s citizens were largely unaware of the ferocity of the second wave and lacked the resources for purchasing high-end masks and sanitizers. Moved by the plight of local communities and the burning need to do something, Jayashree Dhanasekaran galvanised local Self-Help Group (SHG) women to stitch reusable cloth masks for villagers that were distributed free of cost across numerous villages. Besides providing villagers their first armour against the pandemic, masks, this project also helped the women earn a living during the crippling pandemic, when many livelihoods were lost across the country.
Vedanta Aluminium Business, a division of Vedanta Limited, is India’s largest manufacturer of aluminium, producing half of India’s aluminium i.e., 1.96 million tonnes in FY21. It is a leader in value-added aluminium products that find critical applications in core industries. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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