Vedanta Aluminium ‘Bravehearts’ film salutes COVID hero

30th September 2021

  • The film tells the story of Jayshree Dhanasekaran who rallied local women in Kalahandi district to stitch & distribute 1.4 lakh masks to safeguard rural communities against COVID.

New Delhi, 30th September 2021: Vedanta Aluminium Business, India’s largest producer of aluminium, has launched a film to celebrate local heroes who went above and beyond the call of duty to serve people affected by the pandemic as part of Vedanta Group’s ‘Bravehearts’ campaign.

This latest film celebrates the invaluable contribution of a young professional, Jayshree Dhanasekaran, who worked to safeguard remote communities in Lanjigarh, in Kalahandi district of Odisha from COVID. She rallied 80 local women in Lanjigarh village to stitch and distribute 1.4 lakh masks to safeguard rural communities against the disease.

The film can be viewed here: https://youtu.be/3d_0xeqLseQ

The pandemic has brought forth heart-warming services of several COVID warriors, whose deeds are yet unsung. Bravehearts is a one-of-a-kind digital campaign launched by the Vedanta Group to salute these unsung heroes who went beyond their call of duty to help others during the devastating second wave of the pandemic. The Vedanta Group recently launched three video films celebrating real-life heroes who spread positivity and hope during these challenging times.

Praising Jayashree’s efforts, Mr. Rahul Sharma, CEO – Aluminium Business, Vedanta Ltd, said, “COVID has brought forth instances of heart-warming humanity and service to humankind, as Bravehearts from all corners of the world stepped up in their personal capacity to help those in need around them. Jayshree is one such Braveheart, and our film is a celebration of her efforts to safeguard hundreds. We hope her story inspires many to help those in need, in pandemic times and beyond.”

Located in one of the aspirational districts of India, Lanjigarh’s citizens were largely unaware of the ferocity of the second wave and lacked the resources for purchasing high-end masks and sanitizers. Moved by the plight of local communities and the burning need to do something, Jayashree Dhanasekaran galvanised local Self-Help Group (SHG) women to stitch reusable cloth masks for villagers that were distributed free of cost across numerous villages. Besides providing villagers their first armour against the pandemic, masks, this project also helped the women earn a living during the crippling pandemic, when many livelihoods were lost across the country.

Vedanta Aluminium Business, a division of Vedanta Limited, is India’s largest manufacturer of aluminium, producing half of India’s aluminium i.e., 1.96 million tonnes in FY21. It is a leader in value-added aluminium products that find critical applications in core industries. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework dedicating itself to the highest ESG standards to emerge as leaders in this space. It is among the 24 Indian companies who are signatories to the ‘Declaration of the Private Sector on Climate Change’ and is committed to decarbonizing its operations by 2050. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.

For more information, please visit www.vedantalimited.com

About Vedanta Aluminium Business:

Vedanta Aluminium Business, a part of Vedanta Limited, is India’s largest producer of Aluminium, producing almost half of India’s aluminium or 1.96 million tonnes per annum (MTPA) in FY21. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

For more information, please log on to www.vedantaaluminium.com

For Further Information, Please Contact:

Ms. Sonal Choithani
Chief Communications Officer
Aluminium Business, Vedanta Ltd.
Sonal[dot]Choithani[at]vedanta[dot]co[dot]in
www.vedantaaluminium.com

Disclaimer:

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