Sand-art at Puri Beach Depicts Vedanta Aluminium as Odisha’s Partner in Progress

10th January 2022

Bhubaneswar, Odisha; January 10th, 2021: Eminent sand artists of Odisha have created a beautiful sculpture at the Puri beach showcasing Vedanta Aluminium Business, India’s largest producer of aluminium and its value-added products, as Odisha’s partner in progress. Led by Shri. Manas Kumar Sahoo, the artists have created an art vision in sand, depicting the Lord Jaganath in all his glory showering blessings on the Vedanta Aluminium family and its Chairman Shri. Anil Agrawal for their dedication to the progress of Odisha. The sculpture, which showcased the exceptional skills of these artisans and Odisha’s richness of art and culture, was widely appreciated.

Vedanta Aluminium’s manufacturing prowess has been pivotal in establishing Odisha as the Aluminium Capital of India, catering to critical industries such as aerospace and aviation, automobile, building & construction, energy & electrification, transportation, consumer goods and more, across the globe. With its world-class Alumina Refinery at Lanjigarh (Kalahandi) and Aluminium Smelter at Jharsuguda, the company has been a partner in the state’s socio-economic progress for nearly two decades.

Marvelling at the beauty of the sand sculpture, Mr. Rahul Sharma, CEO – Aluminium Business, Vedanta Limited, said, “We are humbled and honoured in equal measure by the sand artists’ beautiful work. Believing in Odisha’s potential to become the crown jewel in India’s manufacturing landscape, Vedanta took the landmark decision of setting up a world-class aluminium industry in the state. The past two decades stand testimony to our resolve to be a committed partner in Odisha’s journey to be a trillion-dollar economy in this decade.”

The patronage of sand artists has been undertaken by the company under the aegis of ‘Odisha First’, a forum of eminent personalities and stalwarts from diverse professional realms who are working together to promote Odisha in their respective domains. The forum was created to bring together practising professionals in social work, sports, art, architecture, classical dance, music, academia, industry and technology. It generates ideas and action plans by practising professionals of the forum, which are then presented to the government, corporate bodies and autonomous institutions for their support for implementation.

Social activists Shri. Badrinarayan Mishra, Shri. Trinath Lenka (NGO SUJOG) and Shri. Sidhartha Roy (NGO Nirman) welcomed Vedanta Aluminium’s endeavours to support local artisans and expressed their happiness at the creation of Odisha First for positioning and promoting the state at national and international forums.

Vedanta Aluminium Business, a division of Vedanta Limited, is India’s largest manufacturer of aluminium, producing half of India’s aluminium i.e., 1.97 million tonnes in FY21. It is a leader in value-added aluminium products that find critical applications in core industries. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.

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About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the Dow Jones Sustainability Index (DJSI) 2022 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

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