Double win for Vedanta Aluminium & Power Business at the 59th ABCI Awards

12th January 2021

New Delhi, January 12, 2021: Vedanta Aluminium & Power Business, India’s largest producer of the aluminium and value-added products, has won coveted awards at the recently concluded 59th Association of Business Communicators in India (ABCI) Awards 2020.

The Aluminium & Power Business bagged the Bronze Award for ‘PR Campaign for Reviving Dhokra Art’ under Social Responsibility Communication category. Vedanta’s subsidiary Bharat Aluminium Company Ltd. (BALCO), India’s iconic aluminium producer won the Bronze Award for its daily e-magazine ‘BALCO Today’ under E-Zine category.

Mr. Ajay Kapur, CEO – Aluminium & Power Business and Managing Director – Commercial at Vedanta Ltd., says, “Vedanta strives to enable its communities in the areas where it operates to become empowered and self-reliant participants in the economic progress of the country. Our endeavors brought not just recognition for the Dhokra artisans of Kankeri but also created a new market for them, resulting in more business and increased household income, and we are elated to have been recognized for the same. We are equally invested in nurturing a strong, engaged and participative employee culture within our operations as well. Our internal communications are robust and go a long way towards fostering a shared value system, reinforcing organizational goals and strengthening the bond that holds our employees together.”

The business employs significant focus on Social Responsibility Communication endeavors with the aim to increase awareness and outreach of its community development initiatives, so that more people can leverage and get benefited through its CSR projects. This is of crucial importance, since the business’ operations are located in rural hinterlands and Vedanta’s social interventions have significantly improved the quality of life of peripheral communities.

Dhokra, a beautiful traditional artform which has existed in India for nearly 4000 years and dates as far as back as the Indus Valley Civilization, is being nurtured and revived by Vedanta at Kankeri Village in Lanjigarh, Kalahandi, Odisha. For bringing it back into public fray, promoting the craft and thereby, aiding the artisans of Kankeri village in sustaining their livelihood, Vedanta has undertaken extensive omni-channel PR campaign, which wowed the jury at ABCI Awards.

In ensuring meaningful stakeholder relations and transparent dialogue, BALCO’s daily e-magazine ‘BALCO Today’ has emerged as the one-stop shop for employees and partners. The magazine goes a long way in fostering stronger connect with employees and their families, informing them of all the news and initiatives on an everyday basis.

Vedanta Aluminium & Power Business is India’s largest producer of ‘green metal’ aluminium, producing almost half of India’s aluminium at 1.9 million tonnes per annum (MTPA) in FY20, and is also one of the largest private power producers in the country. It is a leader in value-added aluminium products that find critical applications in core industries. With its world-class smelters, power plants and alumina refinery spread across India, the company fulfills its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework dedicating itself to the highest ESG standards to emerge as leaders in this space. It is among the 24 Indian companies who are signatories to the ‘Declaration of the Private Sector on Climate Change’ and is committed to decarbonizing its operations by 2050. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.

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About Vedanta Aluminium Business:

Vedanta Aluminium Business, a part of Vedanta Limited, is India’s largest producer of Aluminium, producing almost half of India’s aluminium or 1.96 million tonnes per annum (MTPA) in FY21. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

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For Further Information, Please Contact:

Ms. Sonal Choithani
Chief Communications Officer
Aluminium Business, Vedanta Ltd.


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