Vedanta Aluminium serves millions of devotees in Puri during annual Ratha Yatra celebrations
17th July 2024
- From serving the devotees during Odisha’s biggest annual festival in Puri to organising celebrations in its townships in Odisha, Vedanta Aluminium celebrated the Ratha Yatra with great fervour
Bhubaneswar, Odisha, 17th July 2024 – Vedanta Aluminium, India’s largest aluminium producer, served devotees at the annual Ratha Yatra celebrations in Puri, providing them with free meals, Maha Prasad and clean drinking water during the 9 day-long event. Every year millions of devotees from India and across the world converge to participate in the celebrations, as the three sibling deities, Lord Jagannath, Balabhadra and Subhadra are taken out in a grand procession to their maternal aunt’s house. Vedanta Aluminium has been an integral part of this holy event each year.
Popularly known as the socio-cultural epicenter of Odisha, the Lord Jagannath Temple in Puri is beautifully adorned during the Ratha Yatra event. As devotees congregated in Puri, Vedanta Aluminium highlighted Odisha’s rich cultural legacy by organizing a Bhajan Sandhya and a cultural program, while showcasing indigenous art forms such as Dhokra and Saura art from the Kalahandi district. Vedanta Aluminium has played a pivotal role in reviving these art forms in the region. Additionally, this initiative was among the select projects presented at the Pallishree Mela in Puri, organized by Odisha Rural Development and Marketing Society (ORMAS).
Concurrently, the company celebrated Ratha Yatra at its townships in Jharsuguda and Lanjigarh in Odisha, as well as in Korba, Chhattisgarh, with enthusiastic participation from employees, business partners, and their families. The Lord Jagannath Temple within Vedanta’s Jharsuguda premises, spanning a vast 19,500 square feet, saw a huge footfall of devotees from the region. Additionally, the recently inaugurated Lord Jagannath Temple in Kalahandi hosted a Prasad Sevan ceremony for the residents of Kalahandi district on the eve of Bahuda Yatra, marking the return of the deities to the main temple.
Speaking on the occasion, Sunil Gupta, COO – Vedanta Aluminium, said, “Vedanta Aluminium has proudly participated in the annual Ratha Yatra celebrations in Puri for many years. It is our humble privilege to serve the millions of devotees who journey to Puri each year to witness this divine procession, a cornerstone of Odisha’s rich cultural heritage. As Odisha’s partner in progress, Vedanta Aluminium is deeply committed to promoting and preserving the region’s vibrant cultural legacy.”
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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