Vedanta Aluminium Strengthens Zero Harm Mission Through Wide-Ranging Road Safety Campaigns in Odisha
5th February 2026
- Engaging over 2,000 people, the company marked road safety awareness month with multi-format campaigns across Jharsuguda and Lanjigarh
Bhubaneswar, 3rd February 2026: Vedanta Aluminium, India’s largest producer of aluminium, marked the 37th National Road Safety Month 2026 with coordinated, high-impact road safety initiatives across its operations in Jharsuguda and Lanjigarh, engaging over 2,000 employees, business partners, and the local community, to promote safer mobility and responsible road behaviour across the communities it serves.
Partnering with local authorities and community stakeholders, the company rolled out high visibility campaigns promoting responsible driving behaviour, road discipline and life safety. Under the theme “Sadak Suraksha, Jeevan Raksha”, multiple public engagement activities, such as road safety quizzes, slogan competitions, a cyclothon, a road safety tank competition and awareness drives, were conducted, strengthening safety awareness across key community touchpoints.
As part of the awareness drive, Vedanta Aluminium led multiple initiatives to reinforce the importance of road safety:
- In Jharsuguda, the campaign included a high-impact road safety awareness drive in partnership with the Jharsuguda RTO, engaging nearly 1,000 people. A major highlight was the nukkad natak, which effectively conveyed the consequences of unsafe driving while reinforcing helmet usage and seatbelt compliance. The campaign further encouraged positive public participation through the distribution of road safety badges.
- In Lanjigarh, the programme extended deep into the community through a road rally featuring strong safety messaging, a school outreach programme reaching over 1,000 students across five schools, and a bike rally with 100 participants. Nukkad nataks were also organised, spotlighting the seriousness of traffic violations, while driver welfare initiatives included an eye checkup camp for 70 drivers and the distribution and installation of bicycle blinker lights to enhance nighttime visibility for riders, further reinforcing the message of “Life Safety” for all road users.
Commending the initiative, Rajiv Kumar, CEO, Vedanta Aluminium, said, “Road safety demands awareness, discipline and a shared commitment from organisations and communities alike. Our efforts were directed at deepening awareness and empowering employees, partners and communities to embrace safe road practices as a daily discipline, helping create meaningful behavioural change.”
Acknowledging the company’s efforts, Pranaya Kumar Mishra, Regional Transport Officer, Jharsuguda, stated, “Vedanta Aluminium’s on-ground engagement has contributed significantly to improving road safety awareness in Jharsuguda. Such collaborations help reinforce responsible driving habits, and we look forward to expanding this collaboration further.”
Malesh Naik, a heavy vehicle driver from Lanjigarh, said, “As drivers, clear vision is our biggest responsibility, and the free eye checkup gave me greater confidence in my own safety as well as the safety of others on the road. I drive long hauls, and this reminded me how important regular health checks are for staying safe behind the wheel.”
Through these concerted efforts, Vedanta Aluminium continues to champion a culture of safety, advancing its Zero Harm commitment and contributing to safer roads and informed communities across its operational regions.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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