Vedanta Aluminium Launches “Badhte Bharat Ki Pehchaan” Campaign, Highlighting Aluminium’s Role in Nation Building this Independence Day
18th August 2025
New Delhi, 18th August, 2025: Vedanta Aluminium, India’s largest producer of aluminium, unveiled its Independence Day campaign titled “Badhte Bharat Ki Pehchaan”, celebrating the nation’s journey towards self-reliance, innovation, and inclusive growth. The campaign highlights how Vedanta Aluminium is powering transformation across sectors critical to a resurgent India such as electric mobility, renewable energy, aerospace and defence, and infrastructure. The campaign positions aluminium as a crucial contributor to the vision of Viksit Bharat@2047.
The campaign unfolded in phases, beginning with several visually striking teasers that showcased India’s progress while keeping the driving force under wraps, building curiosity and anticipation. This was followed by a powerful digital film that unveiled Vedanta Aluminium as the backbone of India’s advancement, portraying how the metal powers EVs, solar panels, defence systems, and smart infrastructure. The film concluded with the resonant message, “Hum hai Vedanta Aluminium. Hum Badhte Bharat ki Pehchaan hain.”
Commenting on the company’s spirit this Independence Day, Rajiv Kumar, CEO, Vedanta Aluminium said, “This year’s Independence Day theme, ‘Naya Bharat’, reflects a reality in the making, driven by innovation, resilience, and self-reliance. At Vedanta Aluminium, we are proud to be at the heart of this transformation, enabling the nation’s progress through ‘the metal of the future’ that powers everything from clean energy to cutting-edge infrastructure. We power the industries that shape a sustainable and resilient India. ‘Badhte Bharat Ki Pehchaan’ is our tribute to the spirit of a resurgent India and to every individual and industry building its future with purpose and pride.”
Further amplifying the spirit of collective progress, Vedanta Aluminium also launched an employee-led activation, where its people celebrated the campaign on social media by sharing selfies along with the campaign line, showcasing themselves as the real faces behind India’s industrial progress. To sustain momentum, an ongoing snippet series is spotlighting Vedanta Aluminium’s contributions to sectors like EV manufacturing, solar energy, and defence alloys, while employee participation continues to highlight how the company is enabling Aatmanirbhar Bharat.
The campaign films can be accessed here:
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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Disclaimer:
This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.
