Vedanta Aluminium Drives Road Safety Awareness Month Impacting 12,000 Lives in Odisha
3rd February 2025
Jharsuguda, Odisha; February 4th, 2025: Vedanta Aluminium, India’s largest producer of aluminium, conducted a month-long road safety initiative in Jharsuguda and Kalahandi in Odisha, which positively impacted over 12,000 people, fostering awareness and responsible road practices among employees, business partners, and the local community. The month-long campaign featured a series of impactful initiatives. The campaign emphasized the importance of road safety, preventive measures, and collective responsibility in ensuring a secure workplace and community.
As part of the awareness drive, Vedanta Aluminium orchestrated several initiatives aimed at underscoring the paramount importance of road safety:
- In Jharsuguda, the campaign included a compelling ‘Nukkad Natak’ (street play) performance, quiz competitions, and interactive training sessions. In addition, a special medical camp was organized to provide health check-ups for drivers from the community and Vedanta’s business partners, ensuring their well-being and readiness for safe driving. Esteemed officials who graced the occasion and actively participated in the initiatives included Aboli Sunil Nirvane, Collector; Mr. Dinabandhu Sundhi, Road Transport Officer, Jharsuguda; Mr. Loknath Meher, Motor Vehicle Inspector, Mr. Kishore Chandra Swain, Additional District Magistrate (ADM) and Mr. P. Parmar, Superintendent of Police. Their participation reinforced the importance of collaboration in fostering safer roads and communities.
- In Lanjigarh, Kalahandi, more than 500 employees and business partners participated in a Safety March, to spread awareness on road safety. This also included an oath-taking ceremony, reiterating the company’s safety-first culture as well as a powerful street play on road safety spreading awareness among employees and business partners. The company felicitated drivers and traffic controllers working at the operations, acknowledging their dedication to upholding traffic discipline. Moreover, awareness sessions were held for the local community, equipping them with essential road safety knowledge and promoting a culture of safe mobility, reaching more than 1000 people from across 10 villages.
Reiterating Vedanta’s safety- first culture, Sunil Gupta, COO of Vedanta Aluminium, said, “Building a culture of safety is our collective responsibility. Through this initiative, we aimed to educate and empower our employees, business partners, and the community to adopt and advocate safer road practices. We are grateful for the support of the district administration in making this campaign impactful.”
Acknowledging the company’s efforts, Mr. Dinabandhu Sundhi, Regional Transport Officer, Jharsuguda, stated “Collaborative efforts like these are instrumental in creating safer road ecosystems. Vedanta Aluminium’s initiative is commendable, and we look forward to similar impactful campaigns in the future.”
The Motor Vehicle Inspector, Mr. Lokanath Meher lauded Vedanta’s efforts, saying, “The awareness created through this campaign will have a lasting impact on road safety awareness across the region. The emphasis on training, health check-ups, and engaging activities is a model for others to follow.”
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
About Vedanta Limited:
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies have been featured in Dow Jones Sustainability Index, and was conferred Frost & Sullivan Sustainability Awards 2020, Golden Peacock Award for excellence in Corporate Governance 2022 and certified as a Great Place to Work 2022. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.
For more information, please visit www.vedantalimited.com
About Vedanta Aluminium Business:
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.37 million tonnes in FY24. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
For more information, please log on to www.vedantaaluminium.com
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