Vedanta’s Subhalaxmi Co-operative contributes 4000 tricolours for the ‘Har Ghar Tiranga’ Campaign

19th August 2022

  • Employees volunteer to distribute the flags to thousands of homes and shops in Jharsuguda, Odisha

Jharsuguda, Odisha; 19th August 2022: Members of Subhalaxmi Co-operative, one of India’s largest rural women’s co-operatives supported by Vedanta Aluminium, India’s largest producer of aluminium, responded to the Prime Minister’s clarion call of ‘Har Ghar Tiranga’ by stitching more than 4000 national flags for the public. Employees of Vedanta Aluminium’s Jharsuguda plant volunteered to distribute these flags to thousands of homes and shops, so they could fly the national flag on India’s 76th Independence Day, as part of Azadi Ka Amrit Mahotsav celebrations. The tricolours were stitched at Subhalaxmi Co-op’s tailoring training centres, which were established to enable rural women with tailoring skills to create alternative avenues of livelihood and catalyse their socio-economic growth.

Subhalaxmi Co-operative, the flagship community development initiative by Vedanta Aluminium at Jharsuguda, works in the realms of sustainable livelihood and women’s empowerment. From 10 members in 2008, it has over 4100 women members today – a testimony to the company’s commitment to the Sustainable Development Goals of Zero Hunger and Gender Equality. The co-operative enables aspiring women with micro-finance, skill development, financial literacy, market linkage and a support system of thousands of equally ambitious women. It also bridges them to various welfare schemes developed by the Indian Government for their socio-economic empowerment. Women of Odisha who barely ventured beyond their homes and hamlets earlier, own and run micro-enterprises like fast food centers, poultry & vegetable farms, grocery stores, beauty parlors, tailoring centers and many more, today. The impact of this initiative is evident in the fact that Subhalaxmi Co-op now has presence in 72 villages of Jharsuguda and continues to grow in strength year on year.

Elaborating on Vedanta Aluminium’s community endeavours, Mr. Sunil Gupta, CEO – Vedanta Ltd. – Jharsuguda, said, “We were delighted to partner with the women of Subhalaxmi Co-operative to celebrate our country’s 75 glorious years of independence. We were proud to see our national flag, lovingly stitched by these women, fly high across thousands of homes in Jharsuguda. Vedanta Jharsuguda, one of the world’s largest aluminium smelters, continues to be a proud contributor to India’s journey of ‘Aatmanirbharta’ and an equally committed partner in the progress of our local communities. Subhalaxmi Co-op is a shining example of what corporates and community partnership can achieve when coming together for the common good.”

Ms. Saraswati Mehr, tailor and member of Subhalaxmi Co-op, who was an integral part of the initiative, added, “It is a matter of immense pride for me to be personally associated with the ‘Har Ghar Tiranga’ campaign. Hearing the Prime Minister’s call to see our national flag flying in every house of India, many of us in the tailoring trade came together to stitch 4000 Indian flags in the span of one week. It was heartening to see the results of our hard work play a central role in our community’s celebrations. What better way to celebrate 75 years of independence of our nation!”

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.26 million tonnes in FY22. The company operates a world-class 1.75 MTPA aluminium smelter and 3615 MW thermal power generation facility at Jharsuguda, in Odisha. The only Indian smelter in the global ‘1 Million Tonne’ production and export club, Vedanta Jharsuguda is a leader in value-added aluminium products that find critical applications across core industries. With its state-of-the-art facilities, unparalleled engineering prowess, R&D and innovation abilities, the company is working towards a sustainable and greener future for all by spurring emerging applications of aluminium, the ‘Metal of the Future’.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa and Namibia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Vedanta has put in place a comprehensive framework to be the ESG leader in the natural resources sector. Vedanta is committed to reducing carbon emissions to zero by 2050 or sooner and has pledged $5 billion over the next 10 years to accelerate the transition to net zero operations. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. The company’s flagship social impact program, Nand Ghars, have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Under the aegis of the Anil Agarwal Foundation, the umbrella entity for Vedanta’s social initiatives, the Vedanta group has pledged Rs 5000 crore over the next five years on social impact programmes with a thrust on nutrition, women & child development, healthcare, animal welfare, and grass-root level sports. Vedanta and the group companies company have been featured in Dow Jones Sustainability Index 2020, and was conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange.

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About Vedanta Aluminium Business:

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium at 2.26 million tonnes in FY22. Vedanta is a leader in value-added aluminium products that find critical applications in core industries. With its world-class Aluminium Smelters, Alumina Refinery and Power Plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

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For Further Information, Please Contact:

Ms. Sonal Choithani
Chief Communications Officer
Aluminium Business, Vedanta Ltd.


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