VL’s robust marketing and distribution network is integral to its sales strategy. A centralized marketing unit results in better market accessibility. Offices are spread across the major metropolitan cities of Mumbai, Delhi, Kolkata, Bangalore and Hyderabad. Sales depots at Ahmedabad, Silvassa, Bangalore, Chennai and Hyderabad aid in reaching out to a diverse clientele.
The domestic market was penetrated predominantly by direct sales and this marketing strategy was focused on large players. Depots are presently being opened at different regions to serve small customer. VL has targeted 40 percent of domestic sale through depots.
VL has a cost and volume advantage from the logistics point of view. The company ships material for exports to ports through rakes. This reduces the difficulty of bulk transportation, maximizes freight savings and facilitates better handling of volumes. At present, four rakes per month are sent out from the manufacturing unit. Looking ahead, the firm intends to dispatch the entire export quantity and major domestic supplies only through rakes.