The design concept is drawn from the nature of the business. The symbol is circular, representing the global nature of Vedanta as a corporate organization while simultaneously standing for the representation of the earth, from where our product and business existence originates. The colours of the symbol have been carefully selected. The logo orange, an earthy colour, complements the symbolic
representation of the earth. The blue coloured lines in the center depict the approximate strata of the earth, from where metals are mined. Together, the two colours constitute Vedanta's business in metals and mining, and the organization's vision of building up a world class diversified resources group.